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Types of Relationships in Microsoft Dynamics CRM
Microsoft Dynamics CRM, now
known as Microsoft Dynamics 365 Customer Engagement, is a customer relationship
management (CRM) platform that helps businesses manage their interactions and
relationships with customers and prospects. Within Dynamics 365 Customer
Engagement, you can establish various types of relationships to represent
different interactions and connections between records. - MICROSOFT
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Here are some
common types of relationships in Microsoft Dynamics CRM:
1:N (One-to-Many):
This is the most common
type of relationship in Dynamics 365.
It represents a one-to-many
relationship between two entities.
For example, a single
account (parent) can have multiple contacts (children), indicating that each
account can be associated with several contacts.
N:1 (Many-to-One): - Dynamics
365 CRM Training Course
This is the reverse of the
1:N relationship.
It represents a many-to-one
relationship between two entities.
For example, multiple
contacts (children) can be associated with a single account (parent).
N:N (Many-to-Many): - MS
Dynamics CRM Training
This type of relationship
allows for a many-to-many association between two entities.
For example, you can
associate multiple contacts with multiple accounts.
To implement N:N
relationships, Dynamics 365 uses an intermediary entity called an
"intersect entity" or "relationship entity."
Self-Referential Relationships: - MS
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You can create
relationships within the same entity.
For example, in a
"Case" entity, you might establish a relationship between cases to
represent parent-child relationships or dependencies between cases.
Connection Roles:
Connection roles define how
two records relate to each other.
For instance, in a B2B
scenario, you can define connection roles like "Decision Maker" or
"Influencer" to describe the relationships between contacts and
accounts.
Hierarchy Relationships: - Microsoft
Dynamics CRM Training
In certain scenarios, you
may need to establish hierarchical relationships between records.
For example, in the
"Account" entity, you can create a hierarchy relationship to
represent the parent-child relationships between accounts, which is useful for
organizing corporate structures.
Customer Relationships: - Dynamics
CRM Online Training
These relationships are
used to connect various record types to a single customer record.
For instance, you can
associate cases, opportunities, and activities with a specific customer record,
providing a consolidated view of interactions with that customer.
Activity Relationships:
Dynamics 365 allows you to
relate activities (e.g., emails, phone calls, appointments) to various entities
such as accounts, contacts, leads, or opportunities.
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